How to Get Pinterest Keyword Search Volumes (and Tails) for Your App

TL;DR

• Yes, you can get Pinterest keyword volumes. The most direct numbers come from Pinterest’s own systems (Ads keyword tool and topic/interest pages).
• Buying the data: Pinterest doesn’t sell a bulk “keyword volume feed,” but you can access volumes via their Ads UI or (if approved) the Marketing API. Otherwise, use reputable third-party tools/APIs.
• Real-time: Pinterest data in the UI is quite fresh (monthly counts updated regularly). For trending spikes, use Pinterest Trends.
• US vs Global: Country-level stats require the Ads/Marketing API. Public UI is effectively global.
• Tails (autocomplete): Pair Pinterest’s autosuggest with volumes from Ads/interest pages or a provider that does this for you.
• Avoid scraping? Use a third-party API like KeywordTool.io; if you must, desktop tools like Pin Inspector fetch the exact Pinterest numbers for you.

Official Pinterest Options

Pinterest Ads Manager – Keyword Planner

Inside Ads → Create, Pinterest shows monthly search volume for a seed keyword and related suggestions. It’s quick, accurate, and free with a Business account. Counts may be bucketed (e.g., “5M+”). No direct export.

Create a Business account

Pinterest Trends (public)

Pinterest Trends shows relative interest over time (no exact counts), comparison charts, and trending topics by region. Great for seasonality and momentum; not a substitute for absolute volume.

Topic/Interest Pages (in-product volumes)

Many topic pages on Pinterest display a monthly search count (e.g., “632,000 monthly searches”) and a “last updated” note. These are excellent spot checks for exact terms and variations surfaced on the page.

Pinterest Marketing API (partner access required)

• Keyword metrics by country: Retrieve aggregated keyword stats (ideal for U.S.-only vs global).
• Trending keywords: An endpoint (limited release) for real-time trending terms by region/demographics.

Apply via the Pinterest Developers portal.

Trusted Third-Party Tools & APIs

These solutions either estimate volume (using models + Pinterest Trends) or fetch Pinterest’s displayed counts at scale. They also handle tails for you.

KeywordTool.io (API available)

• Generates hundreds of Pinterest autocomplete suggestions.
• Attaches estimated monthly volume (from third-party providers); offers an API.
• keywordtool.io/pinterest

KeySearch (affordable SaaS)

• Shows related Pinterest keywords with volume, trend, and difficulty.
• Good balance of cost vs. data depth.
• keysearch.co

Keywords Everywhere (browser extension)

• Overlays an estimated volume beside Pinterest search and autosuggest items.
• Uses Google volume scaled by Pinterest Trends (handy heuristic).
• keywordseverywhere.com

Pin Inspector (desktop; “real Pinterest volume”)

• Pulls actual monthly counts as displayed inside Pinterest (plus tails via autosuggest) at bulk scale.
• One-time software purchase; great for exporting big lists.
• pininspector.com

PinClicks & Ranktracker (SaaS)

• Web tools aimed at Pinterest SEO; surface keyword ideas with volume indicators.
• pinclicks.com • ranktracker.com

Comparison Table

Which Path Should You Choose?

Implementation Tips (with Tails)

1. Generate tails from Pinterest autosuggest. Capture suggestions for a seed (A–Z expansion if needed). This mirrors user intent on Pinterest.
2. Attach volume:
   • No-scrape: Call KeywordTool.io’s API and store {keyword, est_volume, source=KWT}.
   • Exact counts (manual export): Use Pin Inspector to bulk fetch and export CSVs of {keyword, monthly_searches}.
   • Official API: For approved apps, hit the keyword metrics endpoint (set country_code=US for U.S.-only).
3. Refresh cadence: Monthly for baseline volumes; weekly/daily ingest from Pinterest Trends for “what’s spiking now.”
4. Region logic: If you lack country split, label volumes as “Global (Pinterest)” and allow a U.S. filter only when API-backed.
5. Quality controls: Normalize case, dedupe near-dupes, and store a last_seen timestamp for each keyword/volume pair.

Legal note: abide by Pinterest’s Terms. Prefer official APIs or licensed providers. If scraping, rate-limit and avoid sharing private endpoints.

FAQ

Can I buy this data directly from Pinterest?

Not as a bulk dataset. You can access volumes via Ads Manager or, if approved, the Marketing API. For an out-of-the-box solution, buy from providers like KeywordTool.io (API) or use Pin Inspector to extract official counts at scale.

Is U.S.-only data available?

Yes via the Marketing API (country-level). Public UI is effectively global. Third-party estimates may offer “by country” filters, but they’re modeled.

How do I get keyword tails with volumes?

Use Pinterest autosuggest to generate tails, then attach volumes from Ads/interest pages, a provider’s API, or the Marketing API.

Do I need to scrape?

No, if you use a provider’s API (e.g., KeywordTool.io). If you want the exact numbers Pinterest shows without partner access, tools like Pin Inspector effectively do the scraping for you.