Best Pinterest Analytics Tools in 2026

TL;DR: Which Pinterest Analytics Tool Answers Which Question

• How did my pins do? Pinterest Analytics. Free with a business account.
• What did the clicks do on my site? Google Analytics 4. Free.
• How are other people's pins doing? The Pin Stats extension. Free to read the numbers; Pro at $21 a year adds any-column sorting, advanced filters and export. Full disclosure: Pin Stats is ours.
• Where do my pins rank for a keyword? A rank tracker such as PinClicks, from $29 a month.

The Two Questions Every Pinterest Analytics Tool Answers

Every analytics tool sits somewhere on two axes. The first is whose pins it can see: only the ones on your own account, or any public pin. The second is which stage it measures: whether a pin was shown (impressions), what people did on the pin (saves, comments, reactions), whether they clicked through (outbound clicks), or what they did after the click (visits, sign-ups, sales). Put the two together and the market sorts itself out.

The empty cells matter most. No tool shows impressions or clicks on someone else's pin, because Pinterest never publishes them. A tool that seems to show them is estimating. Pin Stats fills exactly one cell in this table: public engagement on pins you do not own.

Pinterest Analytics tells you how your pins did. It cannot tell you how anyone else's did. That second question is where most content decisions start.

Pinterest Analytics: The Right Tool for Your Own Pins

Pinterest's built-in analytics is free with a business account, and for your own pins no other tool is more complete. Every third-party dashboard that reports on your account gets its figures from Pinterest in the first place.

What it measures

• Pin and account performance: impressions, engagements, saves, pin clicks, outbound clicks, follows and video metrics such as views and watch time.
• Audience: total and engaged audience, plus Audience Insights on age, gender, location, device and interests.
• Conversions: checkouts, add-to-cart events and revenue in Conversion Insights, once the Pinterest tag is installed and reporting correctly.

How to use it

The Top Pins view ranks your pins by impressions, engagements, pin clicks, outbound clicks or saves within the date range you pick. You can filter it by content type, device and source, and export the view to CSV. It opens on the last 30 days; widen the range before you draw any conclusion about an evergreen pin.

The claimed-website exception

If you claim your website in Pinterest, Pinterest Analytics also reports on pins that link to it, including pins other people created from your pages. It is the only data about pins you did not make that Pinterest itself gives you, and most roundups never mention it. If you run a blog or a shop, claim the site before anything else on this list.

Where it falls short

It covers your pins and your claimed site only. Recent figures are estimates that can go down as well as up, and Pinterest says data can take about 48 hours to settle, so judge a new pin after a few days rather than a few hours. It cannot show you how any other account's pins are doing.

Pin Stats: For Pins You Do Not Own

Pin Stats is ours, so read this section with the scepticism it deserves. Every claim below can be checked against the features page and the pricing page. Its full name on the Chrome Web Store is Pinterest Pin Stats & Sort, by InsightPins.

What it does

• Numbers on every pin. Saves, repins, likes, comment counts and the creation date on any pin as you scroll, on any account. Free.
• A table of the whole page. It collects every pin on a board, search or profile into one sortable table. Sorting by likes, comments and creation date is free; sorting by saves, repins and every other column is Pro.
• Filters and export. Advanced minimum and maximum filters, hiding ads and AI-generated pins, and export to CSV or JSON. Pro.
• Keyword volumes per pin. The monthly search volumes of the keywords Pinterest attached to each pin. The first volume is free; all of them are Pro.

What it costs

Reading the numbers and basic sorting are free. Pro is $21 a year, $6 a month or $45 once, and adds any-column sorting, advanced filters, the ad and AI filter, and export. Extended Pro adds Keyword Explorer, which is keyword research rather than analytics. Paid plans carry a 14-day money-back guarantee.

Here is the same search of 967 pins on each plan.

Where it falls short

Stated plainly: Pin Stats shows no impressions, clicks, sessions, revenue or conversions, for any pin, because those are not public. It does not track pins over time either. Each view is a snapshot, so to see change you export the table each month and compare the files yourself. It has no rank tracking, and it runs in Chrome and other Chromium browsers on desktop only.

Honest alternatives in the same cell

Two other extensions show public numbers on any pin, and it would be odd to leave them out. Keywords Everywhere shows repins, saves, reactions, comments and pin age for free. PinRadar shows a similar overlay for free with a 0 to 100 "viral score", and puts CSV export in Pro at $8 a month, $29 a year or $49 once.

What Pin Stats adds is the whole board, search or profile collected into one sortable table, the advanced filters, the ad and AI filter, and keyword volumes on each pin. If you only ever look at one pin at a time, either alternative will do.

Google Analytics 4: What the Clicks Did

Pinterest can tell you a pin earned an outbound click. It cannot tell you whether that visitor read the post, joined your list or bought something. On your own site, Google Analytics 4 can, and it is the only tool in this guide that sees sign-ups and sales.

Where Pinterest traffic shows up

Untagged visits from Pinterest land in the Organic Social channel, because pinterest.com is on GA4's list of social sources. Visits from the Pinterest mobile app often arrive without a referrer, and GA4 counts those as Direct. So GA4 usually understates Pinterest, and the gap grows the more of your audience uses the app.

Tag your pin links

Add UTM parameters to the links on your pins: utm_source=pinterest&utm_medium=social for organic pins, a paid medium such as cpc for ads, and a utm_campaign or utm_content value that names the pin or board. Keep them lowercase and consistent, or GA4 splits one source into several rows.

Sources disagree about whether Pinterest keeps every UTM parameter on every link, so do not take either side on trust. Tag one pin, click it from the app and from a browser, and check the visit in GA4's real-time report before you tag a hundred.

Paid Pinterest Analytics Tools and Social Suites

Each tool below is described from its own website. Prices were checked in September 2026 and change often, so confirm them before you subscribe.

Tailwind

• Whose pins: your own, through Pinterest's API.
• What it shows: profile, board and pin performance next to its scheduler, so you see results where you plan the next batch.
• History: 7 days on the free plan and up to a year on paid plans.
• Cost: a free plan, then Pro, Advanced and Max plans billed monthly or annually. Published figures for these plans differ between sources, so check its pricing page for yours. Ignore any guide that still quotes a $14.99 "Plus" plan; it no longer exists.

PinClicks

• Whose pins: any public pin or account, plus rank tracking for your own keywords.
• What it shows: the top pins for a search, a per-pin lookup it calls "Pin Stats" (unrelated to our extension), an Account Explorer that ranks accounts by public monthly views, and where pins rank for a keyword over time.
• Why use it: rank tracking is the one thing nobody else in this guide does. If you need to know whether a pin moved from position 12 to position 4, this is the tool.
• Cost: Pin Pro is $29 a month or $249 a year and tracks 25 keywords. Pin Plus is $49 a month and tracks up to 5,000 keywords.

Social media suites

If you manage several networks, a suite puts Pinterest next to the others. All of them report on your own accounts only. Metricool includes Pinterest analytics even on its free plan, with paid plans from $20 a month billed annually.

Later starts at $18.75 a month billed annually and keeps 3 months to 2 years of history depending on the plan. Buffer has a free plan and charges $5 per channel a month billed annually. Hootsuite ($99 per user a month) and Sprout Social ($199 per seat a month) are built for teams.

Why suites add less than they seem

Pinterest's API returns only about 90 days of analytics. So when you connect a suite, it can backfill at most the last 90 days. Any longer history it shows you later is history it stored itself after you connected. Metricool, for example, caps its Pinterest sync at 90 days. If you want a long record, your own monthly exports from Pinterest Analytics are often the better one.

Pinterest Analytics Tools Compared

Third-party features and pricing checked September 2026 from each vendor's website. Plans and prices change often; confirm them on the vendor's site before you buy.

A Monthly Pinterest Analytics Routine That Uses Three of These

Analytics only pays off if you look at it on a schedule and change something as a result. Here is a four-step monthly routine that uses Pinterest Analytics, Google Analytics 4 and Pin Stats. It continues the dinner recipe blog from our keyword research tools guide. The figures in the example are illustrative.

How to Choose a Pinterest Analytics Tool

Run anything you are considering through five checks before you pay for it.

1. Whose pins it covers. Your own account, or any public pin. A tool built for one cannot answer questions about the other.
2. Which numbers are real. Impressions and clicks on pins you do not own are never public. If a tool shows them, ask how it estimates them.
3. How much history it keeps. Pinterest's API returns about 90 days. Anything longer is stored by the tool itself, from the day you connected.
4. Whether you can export. A CSV you own outlives any subscription and lets you compare months side by side.
5. Whether the price fits your volume. If you publish a few pins a week, the free tools above cover most of it. Pay when a free tool becomes the bottleneck.

Comparing the browser extensions specifically? Our best Pinterest Chrome extensions guide covers what each one is allowed to access and how to vet it.

Frequently Asked Questions

Can I see analytics for someone else's Pinterest pins?

Only their public engagement: saves, repins, reactions, comments and the date the pin was created. Pinterest shows some of these on the pin, and a browser extension such as Pin Stats shows all of them on any pin and collects a whole search into a table.

Why can't I see impressions on a competitor's pin?

Because Pinterest only reports impressions and clicks to the account that owns the pin. They are never published, so no tool can read them. A tool that shows them for someone else's pin is estimating.

Is Pinterest Analytics enough on its own?

For your own pins, it covers almost everything, and it is free. It cannot show what visitors did on your site, which needs Google Analytics 4, or how anyone else's pins are doing, which needs a tool that reads public pin data.

Does Pin Stats track my pins over time?

No. Pin Stats shows each pin's current public numbers and does not keep a history. To see change, export the table on Pro each month and compare the files in a spreadsheet.

How do I track Pinterest traffic in Google Analytics?

Untagged Pinterest visits appear under Organic Social, and many visits from the Pinterest app appear as Direct. Add UTM parameters such as utm_source=pinterest and utm_medium=social to your pin links, test one tagged pin first, then filter GA4's traffic acquisition report to Pinterest.

Conclusion: Match the Tool to the Question

Start free. Once a month, find your winners in Pinterest Analytics, follow their clicks into GA4, read the pins that lead your niche with Pin Stats, and save both exports so you build your own history. Pay for more only when a free tool becomes the bottleneck.

No single Pinterest analytics tool sees everything, and none ever will, because Pinterest keeps some numbers to the pin's owner. Knowing which number each tool can see is most of the job.