Pinterest Keyword Research

Guides to finding the keywords people actually type into Pinterest search: which tools show which kind of number, how to turn Pinterest Predicts into a watchlist you can act on, and how to pull keyword volume from Pinterest’s API in code.

How Pinterest keyword research works

Keyword research on Pinterest answers two questions: how many people search for a phrase, and how hard it is to rank for it. Volume tells you demand. The pins already ranking for the phrase tell you competition: search it on Pinterest and look at what comes up. Years-old pins with huge save counts mean a hard keyword; recent pins with modest saves mean an open one.

Most of the work is knowing which number you are looking at. Pinterest does not show a search count next to your search, so every tool shows one of a few sources, and the guides below say which.

Which guide to read first

Free ways to check a keyword

The free Pinterest keyword tool looks up a keyword's monthly Pinterest search volume along with related and long-tail ideas: 2 lookups a day, no signup. The Pinterest board name generator suggests board names people search for on a topic, with monthly search volumes for the top names. For a full map of related and long-tail keywords with their volumes, Keyword Explorer does the same inside the Pin Stats extension on the Extended Pro plan.

Questions about Pinterest keyword research

Does Pinterest show keyword search volume?

Not next to your search. Pinterest publishes monthly counts for interest topics, shows ranges in Ads Manager and a relative 0 to 100 index in Pinterest Trends. A keyword tool is only as useful as the source it draws on, so check which of these it shows.

When should I use Pinterest Trends?

To time seasonal pins, weeks before a curve starts rising. Each Trends line is scaled to its own peak, so it cannot tell you which of two keywords is bigger. Use a monthly count for that.

Is a phrase in Pinterest Predicts proof of demand?

No. A sample search printed in a trend report is a reason to investigate, not a measurement. Check its volume for the market you publish in before you plan content around it.